Professional Customer Advocates
Articulating the Customer's Agenda at Your Table
There is a seismic power shift underway in the business world. It gives customers the advantage at almost every step. Organizations that navigate the power shift prosper. Solid State Information Design helps.
- The information environment has atomized in a way literally inconceivable a generation ago. We have to intuit customers' individual, personal agendas and court them one at a time, not loiter at the corner of Cheers and Hill Street Blues waiting for the country to appear. Innovative, strategic channel marketing has never been more important.
- Internet interactivity empowers customers. If burned, they can burn right back - retaliate with thunder and lightning. There is not much people can be coerced into doing any more. Customer relationship management is critical.*
- The Internet being what it is, consumers are more suspicious and less trustful. A company can take years to earn a customer's trust but squander it with one dumb move or leaden message. Establishing credibility is vital.
- Passive no more, customers want to meter their own media intake and co-manage the brands and companies they allow into their lives. Respect is a ticket-of-entry requirement.
With research, strategy and design, Solid State Information Design articulates the customer's agenda at the corporate conference table.
As media consumption patterns grow more tribal, individual and intense, it's not just marketing that has to change. It's the very DNA of organizations. In a marketing universe that is a disco-ball mosaic of niches, it is harder to sell. Harder to differentiate. Harder to speak with clarity.
That's why Solid State Information Design exists. Helping smart organizations communicate clearly, credibly and profitably, we are professional customer advocates.
*Solid State has a connection to a landmark customer advocacy case study. Read the story of the "hotel PowerPoint."