Intava
The Situation
Intava is an innovative application provider focused on unique interactive digital enhancements to retail spaces. The company serves some of the nation's top retailers but must not be confused with suppliers of straightforward, passively viewed digital signage; Intava installations are generally networked, transaction-focused, indispensable to retail environments and tuned to generate strong business returns. Solid State was engaged by Intava to add strategic, creative and design expertise to a large-scale national rollout of a consumer-focused digital business initiative for a Fortune 500 company.
The Approach
Solid State drew on its experience with large, gallery-style digital screen installations to assist Intava with customer experience design factors, making Intava products compelling and effective in retail environments. Creative duties are performed on a continuing basis, including architecture, nomenclature and editorial contributions and usability assessments of screen designs. Solid State has also provided in-depth research and editorial support for Intava marketing initiatives, including new product launch activities, the company website and white papers, and new technical initiatives by Intava's clients.
