Footprint Exhibits
The Situation
Footprint Exhibits is a leading designer and fabricator of professional trade show spaces and corporate installations. A corporate merger resulted in the Footprint brand being applied to a preexisting website, masking the full range of Footprint offerings and muting the heritage and power of the brand. With sample designs in short supply, the Footprint brand story was not being told. Solid State was retained to perform a strategic redesign of the Footprint website.
The Approach
Realizing that exhibit space design is an inherently sensory discipline, the Solid State strategy was to design a website that displays a broad portfolio of Footprint work using a unique, custom information architecture solution. A unique Flash animation feature shows off dozens of Footprint installations via effortless navigation that builds confidence in Footprint as it proves the sophistication and diversity of the company's work. The result: a website as immersive and compelling as the real physical spaces Footprint fabricates for the most discriminating companies.
